CAMPBELL’S SNACKS STRATEGY & CONTENT

 
 
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CAPE COD POTATO CHIPS

Developed extensive brand work to create Cape Cod Chip’s social persona and aesthetic, orchestrated on-site shoots, and launched an annual social campaign, #CapeCodSeason to own a popular period of time for the brand and the area.

 
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snyder’s of hanover

Utilized historic data and competitive knowledge to create a social strategy to dominate the “pretzel” category, while capitalizing on an owned social holiday to surprise and delight fans and influencers.

 
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Campbell’s snacks social creative & design

Oversaw conception and execution of social creative and design across multiple Campbell’s Snacks brands, assuring strategy and aesthetic was consistent across all social platforms.